“Yesterday I was looking for a nice city break. Today on a news site I saw an offer for a weekend in Paris. In short, the banner was adapted to my current interests.”

Personal data you provide to us

When you visit our website www.yieldr.com and use the contact form or information on our site we collect and process the personal data that you provide to us, including your name, email address or phone number. We use this information to reply to your information request, or for marketing communication correspondence. We never share this information with third parties.

Access to Information

If you want this personal data to be updated, deleted or corrected please contact us via privacy@yieldr.com. If you have any questions about how we collect data for our analytics and advertising activities, please see the respective policies.

What are Cookies and What Are They Being Used For?

To offer you better service when visiting websites most sites use cookies: practical technologies that collect and use information, making websites easier to use. For instance, cookies ensure that you can remain logged in on a website or that your preferences, such as location and language settings, will be remembered. As well, when shopping online cookies maintain your digital shopping cart. Moreover, thanks to cookies website owners can see how often their sites - and which pages - are viewed by visitors.

Furthermore, some cookies make it possible to show your interest for a certain product. In doing so sites and advertisers will know something about your preferences but they will never know who you are. In this way they can show you more relevant advertising. In most cases advertising is necessary to finance websites. Thanks to cookies banners are adapted to the potential interests of website visitors, without the need to actually know their interests or know who they are.

The use of cookies is safe. No personal information, such as phone numbers or e-mail addresses, can be derived from cookies. This is why cookies cannot be used for e-mail and telemarketing actions.

Cookies are stored on your computer and you can remove them at any time. This is easy to do. Click on one of the icons below to go directly to your browser manual.

We help you to make your own decisions about advertisements that are presented to you. Would you like to opt-out from these more relevant advertising and do not want the benefits of these cookies, there is a simple procedure that allows you to opt-out of these benefits.

If you want to turn off cookies from other parties, you can do so for several at once at www.youronlinechoices.com.

Keep in mind that if you opt-out, you will still see as many ads. They will only be of less relevance to you. Please note that if you remove, block, or restrict the opt-out cookie, you need to renew your opt-out choice.

If you have opted out and wish to opt back in, you may use the cookie settings in your browser to clear the Yieldr opt-out cookie or follow the button below.

Opt-out





What Kind of Data is Being Collected by Yieldr Analytics Cookies and How is it Used?

Yieldr’s customers use Yieldr’s platform to perform analytics for their websites and the visitors of their websites. To enable such analytics, the Yieldr platform uses cookies.

These cookies make it possible:

  • For the websites of our customers to register your visit to their website and your actions on their website to try and assess which of their products or services you are interested in.
  • To use third-party services to show you advertising from that customer on other websites.

Below is a list of the analytics cookies used by the Yieldr platform, what data they collect and how long they are used.

Name Placed By Reason How Long
yldr Yieldr (yieldr.io) To register your visit to a specific website and your actions on that website to try and assess which of the products or services offered on that website you are interested in. 30 days

Additional Information About Data Categories, Use and Retention Periods

Besides the above-mentioned data that Yieldr collects and processes there are also the following types of data:

  • The URL (pages) of the customer or publisher site visited.
  • General data about the browser used, for instance whether it is Chrome or Firefox, and what version.
  • The type of device used to visit the website, for example phone or laptop.
  • The version and language of the operating system used.
  • Upon access, an estimation of the geographical location of the visitor based on the IP address, at the country or region level.

As well Yieldr also collects and processes:

  • Part of the IP address (the address of the Internet connection).

Yieldr uses the data it collects for the following purposes:

  • To register your visit to a specific website and your actions on that website to try and assess which of the products or services offered on that website you are interested in.

Yieldr Shares the Following Data with Third Parties

Yieldr processes the analytics data for and on behalf of their customers. Customers have access to this data, but commonly only at an aggregated level. The analytics data of one customer is never shared with another customer.

Retention Period

Yieldr saves all aggregated analytics data for a maximum of 5 years.

Security

Yieldr takes reasonable steps to protect all information that they process against misuse, loss, unauthorised access, modification or notification. Yieldr takes physical, electronic and procedural safeguards to protect the data it processes. By doing so we limit access to this information to authorised employees and suppliers needing this information to be able to carry out their work

Your Rights with Regards to Your Data

Yieldr does not view the Yieldr analytics data it processes uses as "personal data" under the applicable law (Data Protection Act 1998). Likewise, Yieldr does not collect or process sensitive personal data such as data on racial or ethnic origin, political opinions, religious or philosophical beliefs, trade union membership, health, or sex life. We also do not knowingly collect data from children under the age of 12.

However, if you want to correct, update or delete the data we have, or if you would like to correct, update or delete the personal data that you have provided to us via the contact form or other contact information on our homepage, you can contact us by e-mail at privacy@yieldr.com.

EDAA

We participate in the European Digital Advertising Alliance (EDAA) self-regulatory programs and adhere to the EDAA Principles for Online Behavioral Advertising. EDAA principally acts as the central licensing body for the OBA Icon and provides technical means for consumers to exercise transparency and control over OBA through the youronlinechoices.eu online consumer choice platform. EDAA is governed by EU-level organisations which make up the value chain of OBA within Europe and acts to ensure European consistency in approach. Click here to learn more about the EDAA.

OBA Trust Seal

The EDAA Trust Seal from independent industry Certification Provider ABC, demonstrating their compliance with the EU Self-Regulatory Programme for Online Behavioural Advertising (OBA). Earning the Trust Seal is the important last step in the process for Third Parties committed to the self-regulatory programme. The Trust Seal demonstrates compliance and inspires trust in the market. For more information on the ABC click here.

Modifications and Contact

We will need to adapt these statements occasionally, for instance if we modify our website or if the rules on cookies or privacy change. We may always modify the content of the statements and the cookies that are stated in the lists without prior warning. You can view this web page for the latest version.

Should you have any questions and/or comments, or wish to make a complaint, contact us by e-mail at privacy@yieldr.com or by writing to:

Yieldr UK Limited
Attn: Yieldr Privacy Officer
1 Fetter Lane London
EC4A 1BR

Version 19 January 2017
Cookies were last updated on 19 January 2017
This information can be viewed on http://www.yieldr.com/privacy

What are Cookies and What Are They Being Used For?

To offer you better service when visiting websites most sites use cookies: practical technologies that collect and use information, making websites easier to use. For instance, cookies ensure that you can remain logged in on a website or that your preferences, such as location and language settings, will be remembered. As well, when shopping online cookies maintain your digital shopping cart. Moreover, thanks to cookies website owners can see how often their sites - and which pages - are viewed by visitors.

Furthermore, some cookies make it possible to show your interest for a certain product. In doing so sites and advertisers will know something about your preferences but they will never know who you are. In this way they can show you more relevant advertising. In most cases advertising is necessary to finance websites. Thanks to cookies banners are adapted to the potential interests of website visitors, without the need to actually know their interests or know who they are.

The use of cookies is safe. No personal information, such as phone numbers or e-mail addresses, can be derived from cookies. This is why cookies cannot be used for e-mail and telemarketing actions.

Cookies are stored on your computer and you can remove them at any time. This is easy to do. Click on one of the icons below to go directly to your browser manual.

We help you to make your own decisions about advertisements that are presented to you. Would you like to opt-out from these more relevant advertising and do not want the benefits of these cookies, there is a simple procedure that allows you to opt-out of these benefits.

If you want to turn off cookies from other parties, you can do so for several at once at www.youronlinechoices.com.

Keep in mind that if you opt-out, you will still see as many ads. They will only be of less relevance to you. Please note that if you remove, block, or restrict the opt-out cookie, you need to renew your opt-out choice.

If you have opted out and wish to opt back in, you may use the cookie settings in your browser to clear the Yieldr opt-out cookie or follow the button below.

Opt-out





What Kind of Data is Being Collected by Yieldr Advertising Cookies and How is it Used?

Yieldr lets you see advertisements on behalf of our clients. When placing these advertisements, we use cookies. We place advertisements, with the help of third parties, on the websites of third parties, such as a news site.

These cookies make it possible:

  • To store settings for optimal video playback, such as choosing to show a video, desired buffer size and the resolution data of your screen
  • To record what you have already seen to avoid showing you the same advertisement again.
  • To record how many visitors click on the advertisement.
  • To record how many orders have been placed through the advertisement. To be able to show relevant advertisement to you Yieldr remembers for 30 days that you have been on the site of an advertiser. Sometimes Yieldr also remembers that you have seen a certain category of product or service on the site of an advertiser, such as a flat screen television. In the days following your visit to the website of the advertiser Yieldr will show you advertisements of that advertiser.

Below is an overview of the cookies used by the service, what data they collect and how long they are used.

Name Placed By Reason How Long
ydmk[set] Yieldr(254a.com) Opt-in for dynamic content. This is done to be able to see whether or not you want to see dynamic content (such as a Flash film clip). 30 days
tuuid(opt-out) Yieldr(254a.com) Opt-out cookie so that Yieldr do-not-track mechanism works properly. 5 years
tuuid Yieldr(254a.com) This cookie has a unique user ID (randomly created by Yieldr) on the basis of which Yieldr can remember what advertisements you have been shown and if you have visited the website of an advertiser. Yieldr uses this information only for that specific advertiser to be able to determine when and how often you will have seen a certain advertisement. 5 years
uf Yieldr(254a.com) With this Yieldr records of how many advertisements placed by Yieldr you have been seen. 30 days
ipcc Yieldr(254a.com) To record how many visitors click on the advertisement. 30 days
ipvc Yieldr(254a.com) To record what advertisement s you have already seen in order to avoid that you keep seeing the same advertisements. 30 days
synced Yieldr(254a.com) Cookie to be able to use various online advertising providers. 30 days

Other / Unforeseen Cookies

We also use several third party providers to be able to place advertisements. These parties use cookies as well. We use the following categories of third parties:

  • Ad-serving providers: these are providers that make it technically possibly to show you an advertisement.
  • Bid-exchange providers: these are marketplaces where the supply of advertisers and the demand of publishers meet.
  • Supply-Side Platform providers: these are providers that enable publishers to sell their available advertising space.

Due to the way in which Internet and websites work, it is possible that we do not always have insight into the cookies that are placed through our advertisements by third parties. This is particularly the case when our advertisements contain embedded elements such as texts, documents, images or film clips that are stored by another party, but that are shown on, in or through the advertisements placed by us.

Should you encounter cookies that fall into this category which we have not mentioned here above, please let us know. Or contact the third party directly and ask which cookies they have placed, what the reason for this is, what the lifetime of the cookie is and in what way they have safeguarded your privacy.

Additional Information About Data Categories, Use and Retention Periods

Besides the above-mentioned data that Yieldr collects and processes there are also the following types of data:

  • The URL and pages of the customer or publisher site visited.
  • General data about the browser used, for instance whether it is Chrome or Firefox, and what version.
  • If you visit the website with a desktop/laptop or tablet/smartphone.
  • The version and language of the operating system used.
  • Upon access, the geographical location of the visitor based on the IP address, at the country or region level.

As well Yieldr also collects and processes:

  • The IP address partly (the address of the Internet connection). This information is kept encrypted.
  • Conversion data: if you have bought a product or service on the site of the advertiser, then the advertiser lets us know. Often the advertiser also indicates what the value is of the product or service you bought.

Yieldr uses the data it collects for the following purposes:

  • The URL of the site visited, browser data, type of device used, the version and language of the operating system used, and geographical data: to decide based on statistical rules whether a certain advert could be more relevant to you or that you click more quickly on an advert. Based on this the platform decides whether or not it will bid, and how much to bid, to show you an advert.
  • IP address: for fraud detection. We look at whether or not too many clicks on our banners come from the same IP address.
  • Conversion data: to be able to settle accounts with the advertiser for the banners shown and to no longer show you banners (for a specific campaign from) this advertiser.

Yieldr Shares the Following Data with Third Parties

The advertising conversion data received by a client Yieldr then shares with the same client so that they can check whether or not Yieldr has counted more conversions than there were according to the client. For the rest, Yieldr only shares aggregated data with its clients. We never use the data of an advertiser for another advertiser.

Retention Period

Yieldr saves all collected data for a maximum of 90 days, excluding the IP address, which is stored for no more than 24 hours.

Security

Yieldr takes reasonable steps to protect all information that they process against misuse, loss, unauthorised access, modification or notification. Yieldr takes physical, electronic and procedural safeguards to protect the data it processes. By doing so we limit access to this information to authorised employees and suppliers needing this information to be able to carry out their work.

Your Rights with Regards to Your Data

Yieldr does not view the Yieldr data data it processes uses as "personal data" under the applicable law (Data Protection Act 1998). Likewise, Yieldr does not collect or process sensitive personal data such as data on racial or ethnic origin, political opinions, religious or philosophical beliefs, trade union membership, health, or sex life. We also do not knowingly collect data from children under the age of 12.

However, if you want to correct, update or delete the data we have, or if you would like to correct, update or delete the personal data that you have provided to us via the contact form or other contact information on our homepage, you can contact us by e-mail at privacy@yieldr.com.

EDAA

We participate in the European Digital Advertising Alliance (EDAA) self-regulatory programs and adhere to the EDAA Principles for Online Behavioral Advertising. EDAA principally acts as the central licensing body for the OBA Icon and provides technical means for consumers to exercise transparency and control over OBA through the youronlinechoices.eu online consumer choice platform. EDAA is governed by EU-level organisations which make up the value chain of OBA within Europe and acts to ensure European consistency in approach. Click here to learn more about the EDAA.

OBA Trust Seal

The EDAA Trust Seal from independent industry Certification Provider ABC, demonstrating their compliance with the EU Self-Regulatory Programme for Online Behavioural Advertising (OBA). Earning the Trust Seal is the important last step in the process for Third Parties committed to the self-regulatory programme. The Trust Seal demonstrates compliance and inspires trust in the market. For more information on the ABC click here.

Modifications and Contact

We will need to adapt these statements occasionally, for instance if we modify our website or if the rules on cookies or privacy change. We may always modify the content of the statements and the cookies that are stated in the lists without prior warning. You can view this web page for the latest version.

Should you have any questions and/or comments, or wish to make a complaint, contact us by e-mail at privacy@yieldr.com or by writing to:

Yieldr UK Limited
Attn: Yieldr Privacy Officer
1 Fetter Lane London
EC4A 1BR

Version 19 January 2017
Cookies were last updated on 19 January 2017
This information can be viewed on http://www.yieldr.com/privacy

Additional Information About Data Categories, Use and Retention Periods

Besides the above-mentioned data that Yieldr collects and processes, there are also the following types of data, per banner:

  • The URL of the site visited, at root level of the website visited: for instance telegraph.com and not the page you visited.
  • General data about the browser used, for instance whether it is Chrome or Firefox, and what version.
  • If you visit the website with a desktop/laptop or tablet/smartphone.
  • The version and language of the operating system used.
  • Upon access, the geographical location of the visitor based on the IP address, at the country or region level.

As well Yieldr also collects and processes:

  • The IP address partly (the address of the Internet connection). This information is kept encrypted.
  • Conversion data: if you have bought a product or service on the site of the advertiser, then the advertiser lets us know. Often the advertiser also indicates what the value is of the product or service you bought.

Yieldr uses the data it collects for the following purposes:

  • The URL of the site visited, browser data, type of device used, the version and language of the operating system used, and geographical data: to decide based on statistical rules whether a certain advert could be more relevant to you or that you click more quickly on an advert. Based on this Yieldr decides whether or not they will show you an advert.
  • IP address: for fraud detection. We look at whether or not too many clicks on our banners come from the same IP address.
  • Conversion data: to be able to settle accounts with the advertiser for the banners shown and to no longer show you banners (for a specific campaign from) this advertiser.

Yieldr Shares the Following Data with Third Parties

The conversion data received by a client Yieldr then shares with the same client so that they can check whether or not Yieldr has counted more conversions than there were according to the client. For the rest, Yieldr only shares aggregated data with its clients. We never use the data of an advertiser for another advertiser.

Retention Period

Yieldr saves all collected data for a maximum of 90 days, excluding the IP address, which is stored for no more than 24 hours.

Security

Yieldr takes reasonable steps to protect all information that they process against misuse, loss, unauthorised access, modification or notification. Yieldr takes physical, electronic and procedural safeguards to protect the data it processes. By doing so we limit access to this information to authorised employees and suppliers needing this information to be able to carry out their work.

Your Rights with Regards to Your Data

Yieldr does not view the Yield banner advertising data it uses as "personal data" under the applicable law (Data Protection Act 1998). Likewise, we do not collect or process sensitive personal data such as data on racial or ethnic origin, political opinions, religious or philosophical beliefs, trade union membership, health, or sex life. We also do not knowingly collect data from children under the age of 12.

However, if you want to correct, update or delete the banner advertising data we have, or if you would like to correct, update or delete the personal data that you have provided to us via the contact form on our homepage, you can contact us by e-mail at privacy@yieldr.com. Yieldr does not view the Yield banner advertising data it uses as "personal data" under the applicable law (Data Protection Act 1998). Likewise, we do not collect or process sensitive personal data such as data on racial or ethnic origin, political opinions, religious or philosophical beliefs, trade union membership, health, or sex life. We also do not knowingly collect data from children under the age of 12.

EDAA

We participate in the European Digital Advertising Alliance (EDAA) self-regulatory programs and adhere to the EDAA Principles for Online Behavioral Advertising. EDAA principally acts as the central licensing body for the OBA Icon and provides technical means for consumers to exercise transparency and control over OBA through the youronlinechoices.eu online consumer choice platform. EDAA is governed by EU-level organisations which make up the value chain of OBA within Europe and acts to ensure European consistency in approach. Click here to learn more about the EDAA.

OBA Trust Seal

The EDAA Trust Seal from independent industry Certification Provider ABC, demonstrating their compliance with the EU Self-Regulatory Programme for Online Behavioural Advertising (OBA). Earning the Trust Seal is the important last step in the process for Third Parties committed to the self-regulatory programme. The Trust Seal demonstrates compliance and inspires trust in the market. For more information on the ABC click here.

Modifications and Contact

We will need to adapt these statements occasionally, for instance if we modify our website or if the rules on cookies or privacy change. We may always modify the content of the statements and the cookies that are stated in the lists without prior warning. You can view this web page for the latest version.

Should you have any questions and/or comments, or wish to make a complaint, contact us by e-mail at privacy@yieldr.com or by writing to:

Yieldr UK Limited
Attn: Yieldr Privacy Officer
1 Fetter Lane London
EC4A 1BR

Version 1 December 2014
Cookies were last updated on 1 December 2014
This information can be viewed on http://www.yieldr.com/privacy

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