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We are committed to a lawful, fair and transparent processing of personal data, adhering to the principles of EU General Data Protection Regulation (GDPR).
We are Yieldr UK Limited. We are based at 1 Fetter Lane, London, United Kingdom, EC4A 1BR. You can contact us at privacy@yieldr.com.
If you have any questions about how we collect data for our analytics and advertising activities, please see the respective policies.
In this notice, we explain how we and our subsidiaries and affiliates handle any personal data that we obtain through our corporate website or when you contact us by mail or phone. We are committed to a lawful, fair and transparent processing of personal data, adhering to the EU General Data Protection Regulation (GDPR).
When you continue to browse the yieldr.com website, such as reading the content (scrolling) or clicking on a link, or contact us by mail or phone, you consent to us using your personal data in the way that we describe here. This also includes the placing of cookies as explained below.
If you have any questions about the use of personal data in connection with the analytics and advertising services that we provide to our clients, please take a look at our Yieldr Air Privacy and Cookie Information Notice and our Yieldr Ads Privacy and Cookie Information Notice respectively.
We collect the following information when you use our website or contact us:
In case of customer support we need to process the information to be able to provide you that service. It is not a contractual or statutory requirement to provide this information but if you don’t, your customer support experience may be less as a result.
We process recruitment information based on your consent, and marketing information based on our legitimate interest.
We sometimes share your personal data with other companies. This includes outside service providers that we use for processing your data, for example:
We require these companies to adequately safeguard your personal data and not use your data for any other purpose not authorized by us.
We might sell (part of) our business to another company. Such transfer of ownership could include the transfer of your personal data to the buyer if the data directly relates to that (part of the) business.
We will also release personal data to the authorities, if we are compelled to do so by law.
We will not sell or provide your personal data to other third parties allowing them to use your personal data for their own purposes.
You should also know that your personal data may be transferred from your home country to other Yieldr entities outside of the EU or to our service providers. If you are an EU resident, this could imply that we also transfer data to countries or organizations that do not offer a so-called adequate level of protection for your personal data. When we transfer this data, we will do so only when we have put in place appropriate safeguards to protect your personal data. Please contact us to obtain a copy of the safeguards that we have put in place. Our contact details can be found at the bottom.
We use the following cookies:
| Name | Placed By | Reason | How Long |
|---|---|---|---|
| cookies-allowed | Yieldr | To be able to log cookie consent. | For the time of the session. Deleted when you close your browser window. |
We also use a number of third-party services. The ways in which they use cookies are broken down below:
| Name | Placed By | Reason and Privacy Notice | How Long |
|---|---|---|---|
| Google Analytics | Google Inc. | We use Google Analytics. This is a web analytics service provided by Google, Inc. to count visitors to our website and analyse their usage of the site to help us determine the value of our content to our users. See www.google.com/policies/privacy for their privacy notice. | 1 minute to 2 years. |
| Intercom | Intercom, Inc. | Intercom is a customer relationship management and messaging tool for web app owners. See https://www.intercom.com/terms-and-policies for their privacy notice. | For the time of the session. Deleted when you close your browser window. |
| Sentry | Functional Software, Inc. | Sentry, a product from Functional Software, Inc., provides real-time crash reporting that gives your team insight into errors affecting your customers in production. See https://sentry.io/privacy/ for their privacy notice. | For the time of the session. Deleted when you close your browser window. |
| Facebook, Inc. | The Facebook pixel is code that you place on your website. It collects data that helps you track conversions from Facebook ads, optimize ads, build targeted audiences for future ads, and remarket to people who have already taken some kind of action on your website. See https://www.facebook.com/privacy/explanation for their privacy notice. | Up to 24 hours. | |
| Hotjar | Hotjar, Ltd. | A tool to see how visitors are really using your website, collect user feedback and turn more visitors into customers. See https://www.hotjar.com/privacy for their privacy notice. | No longer than 365 days. |
| Hubspot | Hubspot, Inc. | A platform to help companies grow, including marketing, sales, customer service and CRM tools. See https://legal.hubspot.com/privacy-policy for their privacy notice. | 30-60 days. |
| Mixpanel | Mixpanel, Inc. | A tool that helps companies understand how users use their website and/or app. See https://mixpanel.com/legal/privacy-overview/ for their privacy notice. | For the time of the session. Deleted when you close your browser window. |
| LinkedIn, Inc. | The LinkedIn pixel is code that you place on your website. It collects data that helps you track conversions from LinkedIn ads, optimize ads, build targeted audiences for future ads, and remarket to people who have already taken some kind of action on your website. See https://www.linkedin.com/legal/privacy-policy for their privacy notice. | Up to 30 days. | |
| Albacross | Albacross Nordic AB | Albacross helps thousands of Customers everyday with identifying leads and delivering ads to specific companies. See https://albacross.com/privacy-policy/ for their privacy notice. | Up to 24 months. |
| Quora | Quora, Inc. | People visit Quora every day to ask questions and read insightful answers. Advertise on Quora to reach millions of people who are already looking for answers to questions that relate to your business or industry. See https://www.quora.com/about/privacy for their privacy notice. | Up to 30 days. |
| Twitter, Inc. | The Twitter pixel is code that you place on your website. It collects data that helps you track conversions from Twitter ads, optimize ads, build targeted audiences for future ads, and remarket to people who have already taken some kind of action on your website. See https://twitter.com/en/privacy for their privacy notice. | Up to 30 days. | |
| Yandex | Yandex N.V. | Yandex N.V. is a Russian multinational corporation specializing in Internet-related products and services, including search and information services, eCommerce, transportation, navigation, mobile applications, and online advertising. See https://yandex.com/legal/privacy/ for their privacy notice. | Up to 24 months. |
You have the right to request from us access to your personal data that we process. You also have the right to:
You also have the right to withdraw your consent at any time. Please be aware that a withdrawal of your consent does not affect the lawfulness of the processing of your data before the date on which you withdraw your consent.
Finally, you have the right to lodge a complaint with a supervisory authority.
You can contact us with any questions you may have about the processing of your personal data or the use of cookies by us, or to exercise the above rights by email at privacy@yieldr.com or by regular mail at:
Yieldr UK Limited
Attn: Yieldr Data Protection Officer
1 Fetter Lane London
EC4A 1BR United Kingdom
We will need to adapt these statements occasionally, for instance if we modify our website or if the rules on cookies or privacy change. We may always modify the content of the statements and the cookies that are stated in the lists without prior warning. You can view this web page for the latest version.
Version information:
Version 7 February 2019
Cookies were last updated on 7 February 2019
This information can be viewed on http://www.yieldr.com/privacy
We are Yieldr Demand Intelligence UK Limited. We are based at 1 Fetter Lane, London, United Kingdom, EC4A 1BR. You can contact us at privacy@yieldr.com.
In this privacy notice we describe how we process data, including personal data, on behalf of our clients that use our analytics product. We are committed to a lawful, fair and transparent processing of personal data, adhering to the principles of EU General Data Protection Regulation (GDPR).
| Name | Placed By | Reason | How Long |
|---|---|---|---|
| _yldr_uuid | yldr.io | To register your visit to a specific website and your actions on that website, including searches and purchases that you began but did not complete. | 30 days |
| _yldr_sync | yldr.io | To register whether the _yldr_uuid is known with advertising third-parties so that our clients may be able to show ads through such third-parties. | 14 days |
If you would like to opt-out from analytics data collection with the Yieldr cookie, please follow the button below.
Yieldr’s clients use Yieldr’s platform to perform analytics for their websites and the visitors of their websites. Exactly what personal data we process depends on how our clients, the brand whose website or app you use, have implemented our service, but our platform allows for the following types of data to be used: device information, website/browsing information, customer information, order information and traveler information. For a more detailed breakdown of the data we collect, consult the table below.
| Parameter | Description | Example |
|---|
Our clients use this information:
Yieldr processes the analytics data for and on behalf of its clients. Customers have access to this data. The analytics data of one client is never shared with another client, and we do not actively share data with any third-parties, other than sub-processors acting on our behalf.
Activity data is stored indefinitely, although our clients can instruct us to store information for a shorter amount of time. Aggregated performance data is generally stored for as long as our clients continue to use our services, although they may instruct us to store data for a shorter period.
Taking into account the nature, scope, context and purpose of the processing, Yieldr takes reasonable technical and organizational measures to protect data against theft, loss and damage. These include:
Yieldr actively monitors the security of our databases and services, including access. In addition, we rely on our sub processors to notify us of any data breaches.
Yieldr does not know in advance if the Yieldr analytics data it processes on behalf of its clients is “personal data” under the applicable law (Data Protection Act 1998) but we work under the assumption that part of the analytics data we process may constitute personal data. Likewise, we advise our clients not to collect or process sensitive personal data such as data on racial or ethnic origin, political opinions, religious or philosophical beliefs, trade union membership, health, or sex life via our platform but cannot exclude or verify this. And similarly, we advise our clients to not knowingly collect data from children under the age of 16, but cannot exclude or verify this either.
You have the right to request from us access to your personal data that we process. You also have the right to:
You also have the right to withdraw your consent at any time. Please be aware that a withdrawal of your consent does not affect the lawfulness of the processing of your data before the date on which you withdraw your consent.
Finally, you have the right to lodge a complaint with a supervisory authority.
You can contact us with any questions you may have about the processing of your personal data or the use of cookies by us, or to exercise the above rights by email at privacy@yieldr.com or by regular mail at:
Yieldr UK Limited
Attn: Yieldr Data Protection Officer
1 Fetter Lane London
EC4A 1BR United Kingdom
We may not be able to answer you directly since we can only process personal data on instruction of our clients, but we will forward your question where possible.
We will need to adapt these statements occasionally, for instance if we modify our website or if the rules on cookies or privacy change. We may always modify the content of the statements and the cookies that are stated in the lists without prior warning. You can view this web page for the latest version.
Version information:
Version 27 March 2018
Cookies were last updated on 27 March 2018
This information can be viewed on http://www.yieldr.com/privacy
We are Yieldr UK Limited. We are based at 1 Fetter Lane, London, United Kingdom, EC4A 1BR. You can contact us at privacy@yieldr.com.
If you have any questions about how we collect data for our analytics and advertising activities, please see the respective policies.
In this privacy notice we describe how we process data, including personal data, on behalf of our clients that use our advertising (media) product. We are committed to a lawful, fair and transparent processing of personal data, adhering to the principles of EU General Data Protection Regulation (GDPR).
Yieldr’s clients use Yieldr’s platform to show you advertisements on sites and apps. Exactly what personal data we process depends on how our clients, the brand whose website or app you use, have implemented our service but our platform allows for the following types of data to be used for advertising:
This data is used:
To enable advertising, the Yieldr platform uses cookies, small text files placed on your device when you use our client’s sites or apps.
| Name | Placed By | Reason | How Long |
|---|---|---|---|
| ydmk[set] | Yieldr(254a.com) | Opt-in for dynamic content. This is done to be able to see whether or not you want to see dynamic content (such as a Flash film clip). | 30 days |
| tuuid(opt-out) | Yieldr(254a.com) | Opt-out cookie so that Yieldr do-not-track mechanism works properly. | 5 years |
| tuuid | Yieldr(254a.com) | This cookie has a unique user ID (randomly created by Yieldr) on the basis of which Yieldr can remember what advertisements you have been shown and if you have visited the website of an advertiser. Yieldr uses this information only for that specific advertiser to be able to determine when and how often you will have seen a certain advertisement. | 5 years |
| uf | Yieldr(254a.com) | With this Yieldr records of how many advertisements placed by Yieldr you have seen. | 30 days |
| ipcc | Yieldr(254a.com) | To record how many visitors click on the advertisement. | 30 days |
| ipvc | Yieldr(254a.com) | To record what advertisements you have already seen in order to keep you from seeing the same advertisements. | 30 days |
| synced | Yieldr(254a.com) | Cookie to be able to use various online advertising providers. | 30 days |
If you would like to opt-out from advertising data collection with the Yieldr cookie, you can do so by following the button below. Please note that you may still see ads, but these ads do not use the Yieldr cookie.
To be able to place advertisements, our clients instruct us to use several third-party providers. These parties use cookies as well. This concerns the following categories of third parties:
Due to the way in which Internet and websites work, it is possible that our clients cannot always have insight into the cookies that third parties place in connection with our client’s showing their ads. This is particularly the case when such advertisements contain embedded elements such as texts, documents, images or film clips that are stored by another party, but that are shown on, in or through the advertisements.
Should you encounter cookies that fall into this category which we have not mentioned here above, please let us know. Or contact the third party directly and ask which cookies they have placed, what the reason for this is, what the lifetime of the cookie is and in what way they have safeguarded your privacy.
Yieldr processes the advertising data for and on behalf of its clients. Customers have access to this data and it is shared – at the request of the brand that is our client – with the following categories of third parties:
Activity data is generally stored for 90 days, although our clients can instruct us to store information for a shorter or longer period. The IP address, used for click-fraud detection, is stored for no more than 24 hours. Aggregated performance data is generally stored for as long as our clients continue to use our services, although they may instruct us to store data for a shorter period.
Taking into account the nature, scope, context and purpose of the processing, Yieldr takes reasonable technical and organizational measures to protect data against theft, loss and damage. These include:
Yieldr actively monitors the security of our databases and services, including access. In addition, we rely on our sub processors to notify us of any data breaches.
We participate in the European Digital Advertising Alliance (EDAA)
self-regulatory programs and adhere to the EDAA Principles for Online
Behavioral Advertising. EDAA principally acts as the central licensing
body for the OBA Icon and provides technical means for consumers to
exercise transparency and control over OBA through the youronlinechoices.eu
online consumer choice platform. EDAA is governed by EU-level
organisations which make up the value chain of OBA within Europe and
acts to ensure European consistency in approach.
The EDAA Trust Seal from independent industry Certification Provider ABC,
demonstrating their compliance with the EU Self-Regulatory Programme
for Online Behavioural Advertising (OBA). Earning the Trust Seal is the
important last step in the process for Third Parties committed to the
self-regulatory programme. The Trust Seal demonstrates compliance and
inspires trust in the market.
Yieldr does not know in advance if the advertising data it processes on behalf of its clients is “personal data” under the applicable law (Data Protection Act 1998) but we work under the assumption that part of the advertising data we process may constitute personal data. Likewise, we advise our clients not to collect or process sensitive personal data such as data on racial or ethnic origin, political opinions, religious or philosophical beliefs, trade union membership, health, or sex life via our platform but cannot exclude or verify this. And similarly, we advise our clients to not knowingly collect data from children under the age of 16, but cannot exclude or verify this either.
You have the right to request from us access to your personal data that we process. You also have the right to:
You also have the right to withdraw your consent at any time. Please be aware that a withdrawal of your consent does not affect the lawfulness of the processing of your data before the date on which you withdraw your consent.
Finally, you have the right to lodge a complaint with a supervisory authority.
You can contact us with any questions you may have about the processing of your personal data or the use of cookies by us, or to exercise the above rights by email at privacy@yieldr.com or by regular mail at:
Yieldr UK Limited
Attn: Yieldr Data Protection Officer
1 Fetter Lane London
EC4A 1BR United Kingdom
We may not be able to answer you directly since we can only process personal data on instruction of our clients, but we will forward your question where possible.
Besides the above-mentioned data that Yieldr collects and processes, there are also the following types of data, per banner:
As well Yieldr also collects and processes:
Yieldr uses the data it collects for the following purposes:
We will need to adapt these statements occasionally, for instance if we modify our website or if the rules on cookies or privacy change. We may always modify the content of the statements and the cookies that are stated in the lists without prior warning. You can view this web page for the latest version.
Version information:
Version 27 March 2018
Cookies were last updated on 27 March 2018
This information can be viewed on http://www.yieldr.com/privacy